McGohan Barbender
Case Study
McGohan Barbender

Interbrand needed to find a marketing automation tool to drive consistent and measurable communication efforts across its global network.

About McGohan Barbender

McGohan Brabender was looking for efficient methods to keep client data updated and retrieve data from Infor CRM to make timely business decisions.

The Problem

Ghent Manufacturing recognized the need for a CRM system to help grow their business and stay on top in a highly competitive market.

The Solution

We help the team move from individual contact management silos to a consolidated CRM solution integrated with historical sales data from their ERP system. This solution allows them to interact with customers quickly and efficiently to increase new business and retain current business. Marketing integrations helped realign sales territories and bring on the new territories that marketing manages in a cost effective manner.  The solution also helped Ghent automate  fulfillment processes leading to cost savings.

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No Expiration

With streamlined customer data management and improved communication within the organization, Ghent increased efficiencies in sales, marketing, and customer service operations. The CRM enabled teams to work more productively and make data-driven decisions.

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Lowered Costs

The automation of various processes such as lead management, customer follow-ups, and data entry reduced manual labor costs, resulting in significant cost savings for the organization.

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Competitive Edge

The CRM system helped Ghent to provide personalized and timely service to its customers, enhancing their experience and building brand loyalty. By leveraging the insights gained from the CRM, Ghent was able to identify market trends and customer needs, enabling them to develop targeted marketing campaigns and stay ahead of their competitors