Customer Relationship Management
Customer Relationship Management (CRM) is about finding, getting, and retaining profitable, loyal customers. It is all about the relationship and the value you provide them. CRM is not a single technology or application but rather, a core element in any customer-centric business strategy.

Why Invest in CRM?
Not having a CRM strategy may be costing you 5% or more in revenue. How many customers do you lose each year that you would prefer to have kept? Not having a CRM strategy cost you at least 20% of these. What does it cost you to administer the marketing, selling, and delivery of your products or services? Not having a CRM strategy is costing you at least 15% of this. You do the math, chances are your CRM budget just went up.

Buying and implementing a good CRM solution is going to cost between $2,000 and $10,000 per user. Ouch! Wait, that's just one side of the balance sheet. What if those users will gain 10-20% or more capacity to produce? If you're like most companies, you just got a 10:1 return on your investment. Don't shortchange your company, your customers or your stakeholders.

How does our company keep from failing in a CRM strategy?

1. Have strong executive level support
2. Have a company wide approach
3. Have a small CRM team in place
4. Solidify your processes
5. Be prepared for managing the cultural shift
6. Start with one or two areas
7. Pilot your approach
8. Measure & make improvements over time
9. Have very short implementation cycles (no more than 45 days)

Sage SalesLogix

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Sage SalesLogix Software is the leading mid-market CRM solution. Sage SalesLogix is the most flexible, easy-to-use, and cost-efficient solution in the industry, embracing Windows, Web, and Wireless technologies to provide critical access to customers any time, anywhere, using any device. More...

SageCRM
SageCRM is a comprehensive CRM solution that provides your sales, marketing and customer care professionals with fast, up to date access to important information – no matter the location. More...

ACT! by Sage
ACT! by Sage is the #1 selling contact and customer manager that helps you contact, build relationships, and get results. ACT! by Sage is an easy to use solution that offers a low total cost of ownership. More...