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April 16th, 2021 by

Having a CRM tool is a big part of businesses today. Knowing how to lead with the tool is an important piece of having success with the tool. It’s never a good idea to just have it be a virtual rolodex for your teams; this leads to poor data integrity and low user adoption.

Define clear expectations. Make sure that each user of CRM knows what they are expected to do in CRM – how and when to do it. Help them with the big picture, too, by letting them know why and how this data is used. A great example would be letting the sales team know what marketing is doing with the information. When they understand that the more information they input, the more marketing can turn it into qualified leads and more sales, then everyone is happy!

Define a process. Above, we mentioned making sure your team knows how to do things in CRM. An easy way to accomplish this is with a process for each piece of the CRM. Lead Management, Opportunity Management, Activity Management, etc., are all things you should have defined. When you have a process that includes data segmentation, it allows for clear reporting.

Make the process necessary to do business functions. Once you have your process mapped out, make sure it is woven into your business functions. This increases user adoption and a greater respect company wide when they everyone is using it to its full potential.

Show how it improves the user’s job. A big part of growing your user adoption is to show the benefits of using CRM. Show how it can create efficiencies that leads to more sales. When an effective sales process is followed in CRM with reminders for follow ups and deadlines, nothing falls through the cracks. Keeping up on Contact and Lead data arms your sales team with knowledge that makes them stand out. Marketing can generate better Leads that convert more when they know what sources pay off. Leadership can make faster, more informed decisions when data and analytics are visible to all departments. All these are just some of the benefits to users that make CRM a valuable tool.

Tie it to compensation/goals for the sales team. One more layer of added incentive is rewarding power users. The easiest way to do this is to have a quote-to-sales order process built into your CRM. This way the team has to utilize CRM in order to generate sales and get paid. Better yet, give a bonus to power users of CRM as an added incentive.

Lead by example. Not only should you as a leader be using the CRM, but you should lead with it. Meaning, having accountability to users using it. Following the tips above helps this along, especially a process. Running sales meetings in CRM, creating leadership dashboards, and integrating all your software are just some other considerations that drives user adoption.

Related blogs: User Adoption and Lead a Better Sales Meeting

Connect with a Simplesoft Consultant at 937-885-1204 or support@simplesoft.net.



Simplesoft Solutions, Inc. is a customer relationship management (CRM) business consulting and software development firm in Cincinnati/Dayton OH surrounding areas. We provide implementation, integration, development and training for Infor CRM. We have built our business on an ability to creatively adapt CRM to meet the varying needs of our customers’ businesses. We have been helping our customers develop stronger relationships with their customers through improved sales, marketing, customer service, and support processes since 1994.

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April 7th, 2021 by

Several factors should be considered and thought about when choosing a CRM tool for your company. A CRM tool is a major investment for your company. Complete understanding of all the capabilities, what else can integrate with it, and how it will help grow your business is just the beginning of things to consider. 

What are you trying to accomplish? This is an important part to think about because some tools are “beefier” than others. Is your company lacking a Lead and Sales process; do you wish you knew your sales funnel. How about marketing, are they asking for a tool to track ROI of their Lead generation efforts. Are there other tools at your company that you’d like to incorporate into your CRM?

All these questions should get you thinking about what you truly need out of a CRM tool.

How many users will you have? This is important because some tools have minimum user counts. So, if you are a small company with only a few users, this will limit which CRM tools you can choose.

Is the CRM scalable? Can it grow with your company’s needs and sales growth? It is important that other products, as well as other software and technology, can integrate with your CRM. You most likely have other software or will have other software at your company. Make sure you can bring them all together to eliminate data silos. Also, bringing on new technology can create a lot of push back so making sure it can sync up with other programs with help your user adoption.

Can it be customized? Consider the freedom you want to have with you CRM. Do you want to be able to change pick lists, change fields, create custom dashboards, and more? Make sure all the bells and whistles they show you in the demo are included in the base price. Some tools will show the fully customized tool and it can carry a hefty price tag.

What support and training is provided, in the beginning and ongoing. This is good to know because as with any technology there will be hick-ups, upgrades, and new features you’ll need help with. You will want to know what type of materials and support they offer. Some of the bigger companies offer live support and training to its users; others have stocked libraries of training materials. Some companies are really lacking in this department. Be sure to add this to your list of questions to inquire about.

Are you aware of the true cost of the tool? Do they charge for every add-on, customization, or reporting tool. If you host on-premise, remember to consider the cost of servers and hardware, as well as labor from IT. Ask what the renewal costs are and if there is a price break given if you commit to multiple years. Another point to remember is to ask for a discount if you are purchasing several software programs at once from the company.

When choosing a CRM tool, there is lots to consider and think through. Don’t just choose based on price; be sure to consider all the important items and build a tool that will excel your company.

Need help comparing tools? We are here to help!

Connect with a Simplesoft Consultant at 937-885-1204 or support@simplesoft.net.



Simplesoft Solutions, Inc. is a customer relationship management (CRM) business consulting and software development firm in Cincinnati/Dayton OH surrounding areas. We provide implementation, integration, development and training for Infor CRM. We have built our business on an ability to creatively adapt CRM to meet the varying needs of our customers’ businesses. We have been helping our customers develop stronger relationships with their customers through improved sales, marketing, customer service, and support processes since 1994.

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March 24th, 2021 by

The big question… can you have information without data? What about data without information?

When you think about information in your business, what does that mean to you? Does it mean knowing the sales volume for last quarter? How about what your target customer wants to purchase in the next six months? Whatever information you are looking for in your business is almost always backed by data.

So, can you have information without data? The answer is no. You can certainly have lots and lots of data with no information. Example… you know that massive spreadsheet you have with 3,000 lines of data on it; what do you really know from that… do you have information to make better decisions for your business? Probably not.

Turn your data into Information; make a plan, set goals, and take action.

Make a Plan: Talk with leadership at your company and come together on the common goals. Once you agree on what you want to know, start mapping out how you’ll get there. Create data sets, meaning segment your data. Will you target customers, old customers, prospects, competitive users? You should also make a plan for how you want to consume the information. What reports, programs, or analytic tools can you utilize to get the best results? CRM tools are the top choice for data segmentation. Not only can you quickly put your data into usable buckets, you can then measure and take action with it.

Set Goals: When you have goals with your data, it creates more value around it. A goal example can be wanting to target the South East region with a new product launch. You will need information out of your data to tell you who your audience is, are they ready to buy, how do they want to receive your information, and will they be repeat customers. Another goal can be your sales teams quota. When you have information from your data, you can set clear and achievable goals because you have defined true market saturation in each territory.

Take Action: Set up dashboards in a CRM tool to show the trends and analysis of your data sets. Manage forecasts and quotas with real information that has the data to back it up. Harvest more detailed data with targeted marketing campaigns to build complete customer profiles. Arm your sales team with the knowledge to predict when a customer will be ready to buy so they can strike at the right time.

Above are just a few examples of how to turn your data into information and stay ahead of your competition.

Connect with a Simplesoft Consultant at 937-885-1204 or support@simplesoft.net.



Simplesoft Solutions, Inc. is a customer relationship management (CRM) business consulting and software development firm in Cincinnati/Dayton OH surrounding areas. We provide implementation, integration, development and training for Infor CRM. We have built our business on an ability to creatively adapt CRM to meet the varying needs of our customers’ businesses. We have been helping our customers develop stronger relationships with their customers through improved sales, marketing, customer service, and support processes since 1994.

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March 15th, 2021 by

InboxGuru has just announced it’s latest updates and there is lots to cover! All of these great features and details on how to use them are available on the FreshDesk support portal for InboxGuru. Don’t have an account yet? Sign Up!

Unsubscribe Center – Create multiple unsubscribe pages to use in emails, whether it be for different languages or different branding. You still have the option of our original unsubscribe page as well. 

Preferences Center – Now you can easily create one or multiple manage preference pages to give your recipients the option to opt in or out of specific communications. No more work around!

Folders – Create folders to help you organize your template, campaign and landing page libraries. We also feature an easy drag and drop method of moving your existing content into your new folders. 

Teams – Create teams to organize your users within InboxGuru. Then, when searching for your content, filter by content created by users in selected teams.

Set a default Reply-to Address – Now you can set a default reply-to address for your domain(s). Before, the reply-to address would default to the email address of the user logged in. This removes the step of needing to change that each time a new campaign is created!

A brand new search tool that will allow you to filter your content libraries by users, folders, teams, status, etc. This search tool is being added to template, campaign, landing page and asset libraries. Also to note, this search tool is viewable when in list view!

When viewing your landing page library you can now see each landing pages’ impressions in addition to leads captured. Impressions means a contact visited your landing page while a lead captured represents how many contacts completed the form.

Another landing pages enhancement comes within your form editor. A new drag and drop tool has been added to more easily re-arrange the order of your form’s questions. Additionally, we have a more modern icon to edit, delete or insert new questions!

Flow designers now feature a zoom in and out tool as well as the ability to switch your flow from vertical to horizontal! Even better, we will remember your view preferences for the next time you go into a campaign or landing page flow.

Add any landing pages that are linked in your IBG emails to your Infor campaigns! Now if a target from your campaign clicks through to your landing page from the email and completes it, you will see an additional status of “Registered” by your Infor campaign’s target!

The last set of new features reside in the drag and drop template/email editor. You may have noticed the following new content options:
• Mobile reverse stacking: When stacking multi-column rows for mobile viewers, you can now reverse the order your columns stack.
• Menu content block: Create menus, including a mobile friendly menu option.
• Title content block: Add a title content block with heading tags (H1, H2, H3).
• Icons generator content block: Create your own custom icons to add to your email.
• GIPHY content block: Add some fun to your emails with GIF animation.

Interested in making the move to InboxGuru or would you like some help navigating the new features? Reach out to support@simplesoft.net 



Simplesoft Solutions, Inc. is a customer relationship management (CRM) business consulting and software development firm in Cincinnati/Dayton OH surrounding areas. We provide implementation, integration, development and training for Infor CRM. We have built our business on an ability to creatively adapt CRM to meet the varying needs of our customers’ businesses. We have been helping our customers develop stronger relationships with their customers through improved sales, marketing, customer service, and support processes since 1994.

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March 9th, 2021 by

Infor CRM offers great administrative functions to help you create a more custom CRM for your business. Entity Manager is a great tool for defining filters, metrics for dashboards and reviewing the properties of an Entity in CRM.

What is an Entity in CRM? These are each of your main sections of CRM; Accounts, Contacts, Leads, Opportunities, etc. Entity Manager can be found under the Administrator menu in CRM.

Once in detail view of an Entity, you can edit items such as allowing bulk updates. 

You can also perform these actions:

To refresh list information, click (Refresh).
Work with records in a grid
Filter my list
Edit an entity
View entity details:
Select a record in the Entity Manager list.
Click Detail.
The Details pane displays at the bottom of the list view with detailed information about the selected record.

Select and view the information in the detail pane tabs.
Fields
Filters
Metrics
Hide group details: Click Hide Detail.

Related Blog Post: Group Manager in Infor CRM

Connect with a Simplesoft Consultant at 937-885-1204 or support@simplesoft.net.



Simplesoft Solutions, Inc. is a customer relationship management (CRM) business consulting and software development firm in Cincinnati/Dayton OH surrounding areas. We provide implementation, integration, development and training for Infor CRM. We have built our business on an ability to creatively adapt CRM to meet the varying needs of our customers’ businesses. We have been helping our customers develop stronger relationships with their customers through improved sales, marketing, customer service, and support processes since 1994.

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March 4th, 2021 by

Infor CRM offers lots of great tools for IT and Administrator users. Learning these tools can be extremely helpful to keeping your database clean and useful. One of the functions we love is Group Manager.

What is it? Group Manager provides a list of Groups and the tasks needed to manage those Groups. Use the filters to narrow the list of Groups and the Group tasks you want to view to manage Groups.

Where is it? Navigate to the Administration menu and you’ll see Group Manager as an option.

Why and How do I use it? You can clean up unused Groups here. In List view, you can see the last time the Group was modified. It’s always a good practice to clean out Ad Hoc Groups as they’ll slow your CRM load time.

You can perform these actions:

  • Refresh list information:  Click (Refresh).
  • Specify Groups as Favorites by default:  Select any Groups that you want to set as Favorites where the User Default is currently set to No.
  • On the Task Pane, under Common Tasks, click Toggle User Default.
  • The selected Groups User Default setting is changed to Yes. Specify Groups as not Favorites by default:  Select any Groups that you want to set as Favorites where the User Default is currently set to Yes.
  • On the Task Pane, under Common Tasks, click Toggle User Default.

Connect with a Simplesoft Consultant at 937-885-1204 or support@simplesoft.net.



Simplesoft Solutions, Inc. is a customer relationship management (CRM) business consulting and software development firm in Cincinnati/Dayton OH surrounding areas. We provide implementation, integration, development and training for Infor CRM. We have built our business on an ability to creatively adapt CRM to meet the varying needs of our customers’ businesses. We have been helping our customers develop stronger relationships with their customers through improved sales, marketing, customer service, and support processes since 1994.

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March 2nd, 2021 by

Infor has now release version 8.5 of Infor CRM. They have brought lots of great features and advancements to the CRM tool. The new features include:
Upgrade Safe Customizations:

â–Ş How does it work?
– 8.5 will include a project backup of the current CRM model
– CRM model will be locked down, only CRM developers and bundles from CRM team will update this model.
– All changes made by partners or customers will be stored separately from the base CRM model.
– Any changes or overrides to the base model (customizations) will be deployed in place of base model items.
– Interaction with the model in AA will be seamless to the user. Items modified will be what is seen by the user, just as if they had modified the base item.
– New feature in bundle manager will now allow you to easily bundle all that you have customized in a system. Does not require doing model or date comparisons

— Changes to Existing Entities are tracked internally within that entity now.
— Entity attributes are now tracked in an extension section. New properties are marked as custom.

Design update to Dashboards:

– New and improved widgets with auto adjusting width
– Ability to compare multiple data sets

Workflows, Alerts and Approvals:

— Infor CRM brought easy to build workflows in v8.4.04 with rich text editor and triggered alerts based on actions in the CRM
— v8.5 brings the ability to add an approval process within your workflow.

Infor Release Notes  This is just a brief overview into the great features the latest update is bringing. Stay tuned for video demos and webinars coming up to show off the latest and greatest!

Connect with a Simplesoft Consultant at 937-885-1204 or support@simplesoft.net.



Simplesoft Solutions, Inc. is a customer relationship management (CRM) business consulting and software development firm in Cincinnati/Dayton OH surrounding areas. We provide implementation, integration, development and training for Infor CRM. We have built our business on an ability to creatively adapt CRM to meet the varying needs of our customers’ businesses. We have been helping our customers develop stronger relationships with their customers through improved sales, marketing, customer service, and support processes since 1994.

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February 25th, 2021 by

Data integrity is an important piece to a successful CRM; so having a clean list of subscribers for your marketing efforts is critical. If you don’t have a process to not only get permission to market but also what they are interested in learning about, you are behind in your efforts.

Why is it important to have contacts Opt In? You want to know that they are interested and open to your message, product, or brand. This helps you as a company stay trustworthy and targeted in your approach!

What’s the state of your CRM contacts? If you don’t have a process to define communication preferences in your CRM, start planning it now. Things like the type of communication they want; i.e. phone, email, etc. are important to note. Marketing and sales will appreciate not getting hung up on or blocked from email because the data is missing from CRM.

Are you using the Do Not boxes? Did you know in version 8.4.0.01 and higher when inserting a new Contact or Lead it automatically checks all the Do Not Contact boxes. Be sure to communicate to all your CRM users the importance of reviewing these boxes and knowing when and how to check and uncheck the options. This process would be up to you and your company; it also depends on what states or countries you communicate in and whether you have to comply with GDPR laws. Are they auto checking when you create new? If you are on CRM version 8.4.01 or higher, all your Contacts and Leads you create are auto checking all the Do Not Solicit boxes. Simplesoft has a tool to help you with this process by creating a simple SQL trigger to turn off the auto check of certain boxes if needed.

Is your team aware of how to handle? Make sure all your users understand what this means….they won’t get any marketing materials. Create a process to gain them as a subscriber so you can get the most out of your database.

What is GDPR and how does it affect your contact lists? According to cookiebot.com, “the General Data Protection Regulation (or GDPR) is an EU-wide law that protects Europeans with regards to the processing of their personal data, as well as laying down the rules relating to the free movement of personal data.” It went into affect in 2018. So what does this mean for the US? We don’t have GDPR here in the states but some states have enacted their own data protection laws and policies so be sure to be aware of those.

Use an Unsubscribe designer – Many marketing platforms provide a designer tool. Be sure to review and create a page that is engaging for your customers. Allow them to tailor their messages so that the information they receive is useful. Don’t just allow them to subscribe or unsubscribe; give them options. Examples of this would be Monthly Newsletter, Only Contact me once a Month, Quarter, etc. This gives you a higher probability of keeping the customer engaged with email campaigns.

Have your website ask if they want to subscribe and to what. Make it show a list of communications you send out from your company and allow them to select what they want to hear about.

Creating a subscriber plan is a big piece of successfully using your Contacts database. So make sure to take time and plan.

Connect with a Simplesoft Consultant at 937-885-1204 or support@simplesoft.net.



Simplesoft Solutions, Inc. is a customer relationship management (CRM) business consulting and software development firm in Cincinnati/Dayton OH surrounding areas. We provide implementation, integration, development and training for Infor CRM. We have built our business on an ability to creatively adapt CRM to meet the varying needs of our customers’ businesses. We have been helping our customers develop stronger relationships with their customers through improved sales, marketing, customer service, and support processes since 1994.

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February 19th, 2021 by

InboxGuru has released a new feature…..Folders! You now have the ability to create folders within Campaigns, Landing Pages, Templates and Assets to organize all your items.

Here’s how to set up:

1st go to the Admin menu in Guru and Select; Accounts – Folders from your drop down menu and hit Go.

Then you simply add your folder by Right Clicking the main folder and selecting Add New. There’s a dialog box to the Right with complete directions. Here’s quick video showing how to do this.

Keep all your templates and campaigns organized and easy to find with folders. Remember, to view folders you must be in List View in InboxGuru.

For more help with InboxGuru check out our playlist of videos on our YouTube Channel!

Connect with a Simplesoft Consultant at 937-885-1204 or support@simplesoft.net.



Simplesoft Solutions, Inc. is a customer relationship management (CRM) business consulting and software development firm in Cincinnati/Dayton OH surrounding areas. We provide implementation, integration, development and training for Infor CRM. We have built our business on an ability to creatively adapt CRM to meet the varying needs of our customers’ businesses. We have been helping our customers develop stronger relationships with their customers through improved sales, marketing, customer service, and support processes since 1994.

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February 10th, 2021 by

Lead Scoring profiles are so important to CRM success. Why? Your company generates lots of Leads for the sales team in a week, but how does the sales team know which are hot, cold, or otherwise? Would you say a Lead that just filled out a form is as important as a Lead that opened several emails, clicked links, or spent time on your site? I hope not!

Let’s take a look at what Lead Scoring is and why and how to use it.

What is Lead Scoring? Lead Scoring is a shared sales and marketing methodology for ranking Leads in order to determine their sales-readiness. You score Leads based on the interest they show in your business, their current place in the buying cycle, and their fit in regards to your business. You decide the weight or value each marketing action has. For example, a click within an email is worth more than an opened email.

Why should I create a Lead Scoring Process? Lead Scoring allows your sales team to spend their time where it counts – with qualified Leads. If sales time is wasted with unqualified Leads, your company will suffer. Pursuing qualified Leads can increase sales productivity and guarantee a better return for your business.

How to Create one? Start by taking each marketing action that you want to measure. Examples would be Email Opens, Link Clicks, Landing Page Completions, and Web Site Visits. Then, decide which actions of those you weigh the highest and give it a number. So, an email Open may be a 2, but an Email Click is a 4. As the Lead continues to build a score, you can have different actions trigger in CRM for the sales or marketing teams to take.

What do I do with the scores and info? Once you have some data collected in CRM, use it! Make Groups so the sales team can quickly see HOT Leads. Better yet, create a workflow that alerts the sales person of a Lead that has a score over XX. This tells the sales person to act quickly because this Lead has taken actions that you deemed “buying behavior”. So, your sales team can strike while the iron is hot!

Connect with a Simplesoft Consultant at 937-885-1204 or support@simplesoft.net.



Simplesoft Solutions, Inc. is a customer relationship management (CRM) business consulting and software development firm in Cincinnati/Dayton OH surrounding areas. We provide implementation, integration, development and training for Infor CRM. We have built our business on an ability to creatively adapt CRM to meet the varying needs of our customers’ businesses. We have been helping our customers develop stronger relationships with their customers through improved sales, marketing, customer service, and support processes since 1994.

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